Initial Drafts Of Billboard

For the first draft of my billboard I wanted to play around with different font effects such as outer glow and drop shadow while seeing how my color scheme suited best.

The strengths of this piece are;

• The font and font colors are the same as the masthead of my magazine.
• I like the mirror effect of the main image. 
• The house style has been continued through. 

The weaknesses of this piece are; 

• The background coloring looks messy and doesn't suit the theme. 
• The outer glow on 'east coast' makes it look too cut out from the rest of the piece.
• 'North easts....' is hard to read.