They have a strong online presence. Shes on twitter and facebook, shes obsessed with instagram, she has her own blog and she loves spending time on pintrest. Her life is captured through the lense of her camera and her every day trials and tribulations are shared through her mobile phone.
Our girls like to be individual, however they want to manage this on a budget. They don't want to be shown high range fashion that they can not afford however they love finding the same look without the bank breaking price tag. They are smart and savvy and come to my magazine to search for street styles, budget fashions, high street ranges, celebrity inspirations and beauty tips.
They are bored of the same old fashion magazines and want something fresh and new that stands out and looks like nothing they have ever seen, they appreciate the type of paper used, the colour schemes and the font choices. They don't turn an eye to anything.
She is inspirational, fashionable, confident, quirky, created, ambitious and cool.
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