Billboard Inspirations

 

This is my favourite billboard and most inspirational because I feel that less is defiantly more when it comes to advertisement and that if they are to busy the public will not have time to take in the information they are having placed for them too see. The images instantly represent that it is fashion related as they carry strong connotations of the genre such as the striking pose and the clever placement of the products. The colour scheme also contrasts very well and allows the brand name and logo to stand out and catch your eye without appearing too over powering. The billboard instantly raises brand awareness and sticks in your mind as you can take it all in at the blink of an eye, which is typically the time drivers or passengers have when looked at billboards.

 I like this billboard also because you can see straight away that the advertisement is for Elle magazine, it also provides information for the viewers as they can see not only the brand name but the type of product they are promoting, when they can purchase the magazine and what the magazines focus is. I think that the layout works well however I would change the font styles as they don't stand out enough compared to the 8 images and bright and very large yellow masthead.

 

Although this billboard is for a TV programme I still take great inspiration from it because it stands out and you can instantly pick up all the information necessary. The shows name is prominent and can be seen well, on the other hand the image over powers it greatly. This is good in its own way because pictures can sometimes say a thousands words and here the image clearly shows the format of the show and the main story line about it. You can see two prominent people which shows they have power and people competing in the background which greatly connotes a talent show.